Friday, 16 January 2015
Thursday, 15 January 2015
Understanding how advertising is distributed and promoted
The Skoda advert was printed in some well known newspapers in the UK such as, 'The Mail', 'The Sun' and the advert also made it front page of the Czech newspaper. The budgets was very high, it cost over £500,000
The Sun newspaper offers two different sizes to print, they offer a 17x4 advert which costs £4,250 per week, they also offer a whole page option which cost £8,000 per week. 
The advert was also printed in the Mail newspaper but the size was no specified. I believe the advert would have been printed to fit the whole page.
The advert video was also shown on Youtube before the viewers video fully uploaded which received over 700,000 views, the advert was also promoted on Facebook, i believe once people on facebook had seen the advert people began the search the advert online to watch it fully. The advert received over 150,000 searches.
Legal & Ethical Issues.
Skoda advert 2007.
Effects on the Audience : The print based advert could only have a possitive effect on the audience due as the advert is entertaining. When i asked my family on what they thought about the advert the response i got from my family were positives.
Relevent issues of the representation : The skoda advert is created in a way that it would compair to the actual item being sold, for example the reason they designed a cake is because cakes are nice, so is the new car they are trying to sell.
Comparison:
I believe that the Skoda advert doesnt have any elements that may offend the audience in any way. Throughout the advert you seen many different types of people helping out with the making of the car cake, you see alot of different races and different cultures. The workers are all in the same clothing this doesnt single anyone out for looking different.
This is an advert representing a new BMW car. The ad features a car which is going to be sold, The colours used in the advert are rather dull, i believed this is used so you dont get distracted from the main object which is the car. Also the background is a blurry photo, i believe the car was placed over a blurry background so it makes the audience focused on the car. At the bottom there is really small print with infomation about the car, this is important as it informs the reader. The sentence at the top of the advert is a possitives sentence which shows the company as being good and possitive.
Advertising Agency
Fallon is an advertising agency who have with brands such as Cadbury, Skoda, and Netflix. Fallon are based in London and they have a leadership team that consists of three people.
Fallon was created in Minneapolis in the summer of 1981, during a recession and without a founding client. The agency was established by five idealists with a shared passion for understanding consumers. Fallon was launched in London with these same beliefs and values in 1998.
Fallon believe that the only way for brands to stand out is through creativity.
The leadership team :
Nick Bell - Nick joined Fallon in November 2014. He began his career at Abbott Mead, then moved on to becoming a executive creative director of both Leo Burnett and then JWT over a period of 9 years.
James Townsend - James has been with Fallon for three years, leading both domestic and global businesses such as Nokia, BBS and Orange. James had been a client services director at exposure working on O2, Heineken and Red Bull.
David Hackworthy - David joined Fallon in January 2013, he has led strategy in agencies across Australia, USA and the UK for the last 20 years. Along the way he has worked for brands including Tesco, Coco-cola and VW. Most recently, David was the planning partner of the Red Brick Road.
Print Case Study
Skoda Fabia Ad 2007.
- The advert features the team who were involved in the making of the advert.
- The target audience is for people who are looking for a new car, i would say the advert is aimed for people around 18/19 years, maybe a first car as its rather small.
- The advert is very unusual and different this is an advantage to the company as viewers will remember this advert and they wont forget about the car.
- The company use the words 'happy drivers' this means that the audience and customers will be happy when driving the car.
- The layout of this photo, is balanced the car is placed in the centre of the photo, with the workers either side of the car. Also the car isnt face on which is good, so the angle it is in you can see the front and side.
In 2007 Skoda released a new car called 'Fabia' the advert was well know in a televised advert and a print version, the advert features the making of a car made out of a cake.
Typography: The font used looks very soft and curvy this makes the advert look friendly and positive. The colour of the text is white, which is the same as the workers outfits which could suggest the team our just as important as the company its self. I think the taget audience is aimed at people looking for a new car, i also think its not aimed for younger children but i do think it would grab little children's eyes, as children love sweets and chocolate. This could be an advantage to the selling of the item as children could see this advert and inform their parents in what they have just seen on the tv, the idea of an advert which no one has used before will make people remember the brand and product.
Throughout the advert you get to see how the car has been made, and at the end of the advert you seen the finial product i believe this is a very good way the engage withe viewers and the viewers will want to wait till the end to see what it looks likes.
Video : The video advert shown on tv the first thing you see that is featured in the advert is the ingredients getting ready, you then see the cake coming out of the oven, then the advert speeds up and you see the workers making the cake. Over the advert there is audio the soundtrack is 'My favourite Things'.
This is a video i found of youtube, this shows how the advert was made.
- The advert features the team who were involved in the making of the advert.
- The target audience is for people who are looking for a new car, i would say the advert is aimed for people around 18/19 years, maybe a first car as its rather small.
- The advert is very unusual and different this is an advantage to the company as viewers will remember this advert and they wont forget about the car.
- The company use the words 'happy drivers' this means that the audience and customers will be happy when driving the car.
- The layout of this photo, is balanced the car is placed in the centre of the photo, with the workers either side of the car. Also the car isnt face on which is good, so the angle it is in you can see the front and side.
Typography: The font used looks very soft and curvy this makes the advert look friendly and positive. The colour of the text is white, which is the same as the workers outfits which could suggest the team our just as important as the company its self. I think the taget audience is aimed at people looking for a new car, i also think its not aimed for younger children but i do think it would grab little children's eyes, as children love sweets and chocolate. This could be an advantage to the selling of the item as children could see this advert and inform their parents in what they have just seen on the tv, the idea of an advert which no one has used before will make people remember the brand and product.
Throughout the advert you get to see how the car has been made, and at the end of the advert you seen the finial product i believe this is a very good way the engage withe viewers and the viewers will want to wait till the end to see what it looks likes.
Video : The video advert shown on tv the first thing you see that is featured in the advert is the ingredients getting ready, you then see the cake coming out of the oven, then the advert speeds up and you see the workers making the cake. Over the advert there is audio the soundtrack is 'My favourite Things'.
This is a video i found of youtube, this shows how the advert was made.
Analyse two adverts.
Greenpeace 'Save the Arctic'
Content: They have decided to feature a polar bear on this advert as polar bears are an endangered species. The image at the side of the website, shows a polar bear in the arctic and also over the image is text used to make it look like oil. I believe this is very powerful as polar bear contrasts with the oil.
Typography: The typography is thick, large and bold which draws the audience's attentions. The font colour is black which stands out especially on a white background. The font used is very effective as the text is dripping to represent the oil.
Slogan: "All oil companies see is profit" - The purpose of this slogan is to get the audience into thinking oil companies are selfish and that they dont care about the environment, i think they reason they do this is so that they can persuade the audience to donate money to their campaign. Another slogan is, "we see the pristine wilderness" this means they see hope for the future by this slogan been shown on the leaflet they are reasuring the audience that something is achievable and encourages the audience to trust them.
Colour: The colours used on the advert are very effective, the main colour we can see is blue, this is to represent the water. The white is mainly at the bottom of the leaflet this is the snow. Over the advert you can see a faded black hand print, this shows they are calling for help, the colour black is to represent the oil.
Target Audience: I believe the target audience is aimed to suit a range of aged people, due to the fact the environment effects all aged people. I do think this certain campaign is aimed at 25+ as children and students will probably not have money to donate.
I believe the advert is trying to get the audience to play their part and help the campaign, to help they woud donate by sending in money.
Brownstone: Ashcroft Antony
Purpose: Ashcroft Anthony are an accountancy that appoint people for strategy expertise, and they are trying to persuade their audience to support them.
Content: The photo on the leaflet is someone standing on a wan in well-worn clothes who is on his hands and knees, this presents help from one person the another. This shows that Ashcroft Antony will be there to help anyone.
Colour: As the colour is black and white, this shows simple colours, you cant go wrong with black and white which can reflect on their company, in otherwise they are trying to saying the company is simple and easy.
Typography: The Ashcroft Anthony slogan front is very simple, this is effect as the font doesnt distract you from the photo. The logo is purple which brings colour the images and stands out.
Slogan: "We're different, were unique. Understand our position and enhance it" - This slogan represents their position within the company through the slogan. This reminds the customer that their job is to put the clients first.
Target Audience: I believe this advert is aimed for 18+ due to the fact the company is about money, and teenagers and children wouldnt need to know about this company at a young age, which means they would not participate in the campaign at all.
Slogan: "All oil companies see is profit" - The purpose of this slogan is to get the audience into thinking oil companies are selfish and that they dont care about the environment, i think they reason they do this is so that they can persuade the audience to donate money to their campaign. Another slogan is, "we see the pristine wilderness" this means they see hope for the future by this slogan been shown on the leaflet they are reasuring the audience that something is achievable and encourages the audience to trust them.
Colour: The colours used on the advert are very effective, the main colour we can see is blue, this is to represent the water. The white is mainly at the bottom of the leaflet this is the snow. Over the advert you can see a faded black hand print, this shows they are calling for help, the colour black is to represent the oil.
Target Audience: I believe the target audience is aimed to suit a range of aged people, due to the fact the environment effects all aged people. I do think this certain campaign is aimed at 25+ as children and students will probably not have money to donate.
I believe the advert is trying to get the audience to play their part and help the campaign, to help they woud donate by sending in money.
Brownstone: Ashcroft Antony
Purpose: Ashcroft Anthony are an accountancy that appoint people for strategy expertise, and they are trying to persuade their audience to support them.
Content: The photo on the leaflet is someone standing on a wan in well-worn clothes who is on his hands and knees, this presents help from one person the another. This shows that Ashcroft Antony will be there to help anyone.
Colour: As the colour is black and white, this shows simple colours, you cant go wrong with black and white which can reflect on their company, in otherwise they are trying to saying the company is simple and easy.
Typography: The Ashcroft Anthony slogan front is very simple, this is effect as the font doesnt distract you from the photo. The logo is purple which brings colour the images and stands out.
Slogan: "We're different, were unique. Understand our position and enhance it" - This slogan represents their position within the company through the slogan. This reminds the customer that their job is to put the clients first.
Target Audience: I believe this advert is aimed for 18+ due to the fact the company is about money, and teenagers and children wouldnt need to know about this company at a young age, which means they would not participate in the campaign at all.
