Greenpeace 'Save the Arctic'
Content: They have decided to feature a polar bear on this advert as polar bears are an endangered species. The image at the side of the website, shows a polar bear in the arctic and also over the image is text used to make it look like oil. I believe this is very powerful as polar bear contrasts with the oil.
Typography: The typography is thick, large and bold which draws the audience's attentions. The font colour is black which stands out especially on a white background. The font used is very effective as the text is dripping to represent the oil.
Slogan: "All oil companies see is profit" - The purpose of this slogan is to get the audience into thinking oil companies are selfish and that they dont care about the environment, i think they reason they do this is so that they can persuade the audience to donate money to their campaign. Another slogan is, "we see the pristine wilderness" this means they see hope for the future by this slogan been shown on the leaflet they are reasuring the audience that something is achievable and encourages the audience to trust them.
Colour: The colours used on the advert are very effective, the main colour we can see is blue, this is to represent the water. The white is mainly at the bottom of the leaflet this is the snow. Over the advert you can see a faded black hand print, this shows they are calling for help, the colour black is to represent the oil.
Target Audience: I believe the target audience is aimed to suit a range of aged people, due to the fact the environment effects all aged people. I do think this certain campaign is aimed at 25+ as children and students will probably not have money to donate.
I believe the advert is trying to get the audience to play their part and help the campaign, to help they woud donate by sending in money.
Brownstone: Ashcroft Antony
Purpose: Ashcroft Anthony are an accountancy that appoint people for strategy expertise, and they are trying to persuade their audience to support them.
Content: The photo on the leaflet is someone standing on a wan in well-worn clothes who is on his hands and knees, this presents help from one person the another. This shows that Ashcroft Antony will be there to help anyone.
Colour: As the colour is black and white, this shows simple colours, you cant go wrong with black and white which can reflect on their company, in otherwise they are trying to saying the company is simple and easy.
Typography: The Ashcroft Anthony slogan front is very simple, this is effect as the font doesnt distract you from the photo. The logo is purple which brings colour the images and stands out.
Slogan: "We're different, were unique. Understand our position and enhance it" - This slogan represents their position within the company through the slogan. This reminds the customer that their job is to put the clients first.
Target Audience: I believe this advert is aimed for 18+ due to the fact the company is about money, and teenagers and children wouldnt need to know about this company at a young age, which means they would not participate in the campaign at all.
Slogan: "All oil companies see is profit" - The purpose of this slogan is to get the audience into thinking oil companies are selfish and that they dont care about the environment, i think they reason they do this is so that they can persuade the audience to donate money to their campaign. Another slogan is, "we see the pristine wilderness" this means they see hope for the future by this slogan been shown on the leaflet they are reasuring the audience that something is achievable and encourages the audience to trust them.
Colour: The colours used on the advert are very effective, the main colour we can see is blue, this is to represent the water. The white is mainly at the bottom of the leaflet this is the snow. Over the advert you can see a faded black hand print, this shows they are calling for help, the colour black is to represent the oil.
Target Audience: I believe the target audience is aimed to suit a range of aged people, due to the fact the environment effects all aged people. I do think this certain campaign is aimed at 25+ as children and students will probably not have money to donate.
I believe the advert is trying to get the audience to play their part and help the campaign, to help they woud donate by sending in money.
Brownstone: Ashcroft Antony
Purpose: Ashcroft Anthony are an accountancy that appoint people for strategy expertise, and they are trying to persuade their audience to support them.
Content: The photo on the leaflet is someone standing on a wan in well-worn clothes who is on his hands and knees, this presents help from one person the another. This shows that Ashcroft Antony will be there to help anyone.
Colour: As the colour is black and white, this shows simple colours, you cant go wrong with black and white which can reflect on their company, in otherwise they are trying to saying the company is simple and easy.
Typography: The Ashcroft Anthony slogan front is very simple, this is effect as the font doesnt distract you from the photo. The logo is purple which brings colour the images and stands out.
Slogan: "We're different, were unique. Understand our position and enhance it" - This slogan represents their position within the company through the slogan. This reminds the customer that their job is to put the clients first.
Target Audience: I believe this advert is aimed for 18+ due to the fact the company is about money, and teenagers and children wouldnt need to know about this company at a young age, which means they would not participate in the campaign at all.
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