Print Case Study

Skoda Fabia Ad 2007. 

- The advert features the team who were involved in the making of the advert. 

- The target audience is for people who are looking for a new car, i would say the advert is aimed for people around 18/19 years, maybe a first car as its rather small. 

- The advert is very unusual and different this is an advantage to the company as viewers will remember this advert and they wont forget about the car. 

- The company use the words 'happy drivers' this means that the audience and customers will be happy when driving the car. 

- The layout of this photo, is balanced the car is placed in the centre of the photo, with the workers either side of the car. Also the car isnt face on which is good, so the angle it is in you can see the front and side. 

In 2007 Skoda released a new car called 'Fabia' the advert was well know in a televised advert and a print version, the advert features the making of a car made out of a cake. 









Typography: The font used looks very soft and curvy this makes the advert look friendly and positive. The colour of the text is white, which is the same as the workers outfits which could suggest the team our just as important as the company its self. I think the taget audience is aimed at people looking for a new car, i also think its not aimed for younger children but i do think it would grab little children's eyes, as children love sweets and chocolate. This could be an advantage to the selling of the item as children could see this advert and inform their parents in what they have just seen on the tv, the idea of an advert which no one has used before will make people remember the brand and product. 





Throughout the advert you get to see how the car has been made, and at the end of the advert you seen the finial product i believe this is a very good way the engage withe viewers and the viewers will want to wait till the end to see what it looks likes. 












Video : The video advert shown on tv the first thing you see that is featured in the advert is the ingredients getting ready, you then see the cake coming out of the oven, then the advert speeds up and you see the workers making the cake. Over the advert there is audio the soundtrack is 'My favourite Things'. 


 This is a video i found of youtube, this shows how the advert was made.