Thursday, 15 January 2015

Legal & Ethical Issues.

                                 Skoda advert 2007.



Effects on the Audience : The print based advert could only have a possitive effect on the audience due as the advert is entertaining. When i asked my family on what they thought about the advert the response i got from my family were positives. 

Relevent issues of the representation : The skoda advert is created in a way that it would compair to the actual item being sold, for example the reason they designed a cake is because cakes are nice, so is the new car they are trying to sell. 

Comparison:   





I believe that the Skoda advert doesnt have any elements that may offend the audience in any way. Throughout the advert you seen many different types of people helping out with the making of the car cake, you see alot of different races and different cultures. The workers are all in the same clothing this doesnt single anyone out for looking different. 



This is an advert representing a new BMW car. The ad features a car which is going to be sold, The colours used in the advert are rather dull, i believed this is used so you dont get distracted from the main object which is the car. Also the background is a blurry photo, i believe the car was placed over a blurry background so it makes the audience focused on the car. At the bottom there is really small print with infomation about the car, this is important as it informs the reader. The sentence at the top of the advert is a possitives sentence which shows the company as being good and possitive.  

 







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