The Skoda advert was printed in some well known newspapers in the UK such as, 'The Mail', 'The Sun' and the advert also made it front page of the Czech newspaper. The budgets was very high, it cost over £500,000
The Sun newspaper offers two different sizes to print, they offer a 17x4 advert which costs £4,250 per week, they also offer a whole page option which cost £8,000 per week. 
The advert was also printed in the Mail newspaper but the size was no specified. I believe the advert would have been printed to fit the whole page.
The advert video was also shown on Youtube before the viewers video fully uploaded which received over 700,000 views, the advert was also promoted on Facebook, i believe once people on facebook had seen the advert people began the search the advert online to watch it fully. The advert received over 150,000 searches.
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